When it comes to boosting your website's conversion rate, the call to action (CTA) is one of the most important elements you can focus on. A strong CTA can help persuade your visitors to take the desired action, whether that's signing up for a mailing list, making a purchase, or downloading a white paper. In this blog post, we will discuss 50 powerful call to action phrases that you can use on your website!
What is Call to Action?
A call to action (CTA) is a statement or button that encourages your website visitors to take a specific, desired action. CTAs are usually placed on key pages of your website, such as the home page, pricing page, product page, etc.
Why should you use Call to Action?
#1 Get people to do what you want them to do
Honestly, the whole point of using a call to action is to get people to do what you want them to do. Whether that's buying a product, signing up for a newsletter, or anything else, your call to action should be designed to encourage the desired behavior.
#2 Make it easy for people to take action
Indicating what you want people to do is one thing, but you also need to make it easy for them to actually do it. This means using clear and concise language, and making sure the path to conversion is as smooth as possible. Call to Action does exactly that.
#3 Boost your conversion rate
Assuming you're using an effective call to action, you should see a boost in your conversion rate. More specifically, you should see an increase in the number of people taking the desired action.
#4 Get more leads or sales
With the right call to action, you can increase the number of leads or sales generated from your website. This is especially true if you're selling a product or service online, but can bring in leads for other types of businesses as well.
#5 Increase engagement
When you use a call to action, you're essentially asking your website visitors to take some form of action. This can help increase engagement and keep people interested in what you have to say.
Where to use Call to Action
On your website
If you want people to take action on your website, you need to have a strong call to action. Your call to action should be placed prominently on your website, and it should be clear what you want people to do. For example, if you want people to sign up for your newsletter, your call to action might say "Sign up for our newsletter today!"
In your email marketing
Your call to action doesn't just have to be on your website - it can also be in your email marketing. If you're sending out an email blast, make sure that your call to action is prominently displayed and that it's clear what you want people to do. For example, if you want people to buy your new product, your call to action might say "Buy now!"
On social media
Social media is another great place to use a call to action. If you're promoting something on social media, make sure that your call to action is included in your post. For example, if you're promoting a new blog post, you might include a link with a call to action that says "Click here to read the post."
On ads and banners
Ads and banners are another great place to use a call to action. If you're running an ad campaign, make sure that your call to action is included in your ad copy. For example, if you're promoting a sale, you might include a call to action that says "Save now!"
You can also use a call to action when you're speaking with someone in person. For example, if you're at a networking event and you want someone to contact you about working together, you might say something like "Feel free to contact me anytime about working together."
The possibilities are endless - get creative and use a call to action anywhere and everywhere!
Ideas for Call to Action
Now that we've gone over the basics of call to action, let's take a look at some specific examples. While there are endless possibilities, we'll focus on 50 of the most powerful call to action phrases that you can use on your website.
#1 Call to Action to convert (general)
- Click Here
- Get Started with a Free Trial Today
- Sign Up Now
- Join for Free
- Learn More
- Shop Now
- Add to Cart
- Express Checkout
- Buy Now
#2 Call to Action to get familiar with your product/services
- Get a Quote
- Learn More
- Find a Store Near You
- Get a Demo
- Request More Information
- Take a Tour
- Schedule a Consultation
- Get Started Now
#3 Call to Action to visit your website
- Visit Our Website
- Go to [website name]
- Check Out [website name] Today
- Click Here to Learn More
- Take a Look Around
- Find Out More Online
- See What We're All About
- Discover Us Online
- Browse Our Site
- Start Exploring Now
#4 Call to Action to buy
- Buy Now
- Shop Now
- Add to Cart
- Order Now
- Buy it today!
- Take advantage of this limited time offer!
- Get yours now!
- Shop while supplies last!
- Today only!
- Quantities are limited - order now!
#5 Call to Action to download
- Download now
- Get the free ebook
- Read the guide
- Get the whitepaper
- Download the app
- Sign up to download
- Enter your email to download
- Download the case study
- Fill out the form to download
- Register now to download
#6 Miscellaneous Calls to Action
- Start saving now
- See the results for yourself
- Find out how
- Get relief from…
- Say goodbye to…
Call to Action best practices
Keep it Short and Sweet
When crafting a call to action, it is important to keep it concise. Your audience should be able to understand what you want them to do in just a few seconds. If your call to action is too long or confusing, people will likely tune it out.
Use Actionable Language
You want your audience to take action, so show it by using the right words! Your call to action should use language that inspires people to take action.
For example, instead of saying “sign up for our newsletter,” you could say “join our community today.” to emphasize the benefits of taking action.
Make it Relevant
Your call to action should be relevant to the content of your piece.
For example, if you are writing an article about the importance of voting, your call to action could be “register to vote today.”
Amplify it with a strong verb like “pledge” or “promise” to create a greater sense of urgency.
Use Strong Verbs
When possible, use strong verbs in your call to action. Verbs such as “join,” “learn,” and “discover” are more likely to inspire people to take action than weaker verbs such as “read” or “sign up.” And while we’re on the topic of verbs, make sure to clarify what it is that you want people to do.
For example, if you want people to sign up for your newsletter, say “subscribe now” or “join our mailing list.”
It is important to be specific when crafting a call to action.
For example, instead of saying “learn more about our company,” you could say “learn more about our products and services.”
This will help people understand exactly what you want them to do, and make conversion more likely.
Use Second Person Point of View
When writing a call to action, it is important to use second person point of view. This means using words such as “you” and “your” to speak directly to the reader.
For example, instead of saying “our products are the best on the market,” you could say “our products are the best for you.”
Offer an Incentive
Offering incentives for taking the desired actions can increase the likelihood that people will actually do it.
For example, you could offer a discount for signing up for your newsletter or a free e-book for downloading your app.
Make it Timely
Making your call to action timely can also increase its effectiveness.
For example, if you are holding a contest with a deadline, include that information in your call to action so people know they need to act fast.
Test Different Calls to Action
Don’t be afraid to experiment with different calls to action until you find one that works best for your audience and your goals. You may need to try several different versions before you find one that resonates with people, as you want your call to action to be as effective as possible.
Use Contrasting Colors
When looking for a call to action button, choose a color that contrasts with the rest of your design. This will make it stand out and be more visible to people, and bring attention to the desired action.
Add an Icon
Adding an icon to your call to action button can also help it stand out and be more visible. People are more likely to notice and take action on a button that has an icon than one that does not.
Include a Sense of Urgency
Creating a sense of urgency can also be effective in getting people to take action. For example, you could use phrases such as “act now” or “limited time offer” to encourage people to take the desired action before it’s too late.
Over to you
When it comes to calls to action, you need to know what you want to achieve – with the right approach, you can increase conversions and achieve your desired results. So, what are you waiting for? Start using these 50 powerful call to action phrases today – with LinkDrip.